What’s in a Guarantee?

While in London this weekend I spotted BT’s new campaign posters…a lot.

The headline is ‘New Stay Fast Guarantee £20 back if your broadband speed isn’t as promised

BT's Stay fast Guarantee Billboard
BT’s Stay fast Guarantee Billboard

It’s a pretty bold offer and, as someone who has changed provider a few times over the year, one that would stand out to me.

What wouldn’t stand out so much are the small print terms and conditions on those billboard adverts:

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The Competitive Profile Matrix: A Favourite Model

Last week, while running a project kick-off session with a client I used the competitive profile matrix model. I don’t know how many times I’ve used it over the years and I couldn’t estimate how many different scenarios I’ve applied it to – I do know I used it when trying to decide between four options for the first house I bought some twenty-five years ago…

Part of its beauty, for me, is in the simplicity of it and the way it allows you to cut through all the fringe issues to get to what really matters.

There are four basic elements which make up the Competitive Profile Matrix:

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10 Steps to Running an Innovation Stimulus Session

NEC Presentation 1.JPG

Last week I ran an Innovation Stimulus session for over 50 members of the National Exhibition Centre and Ticket Factory Marketing staff at their team away day.  For those not aware NEC Birmingham is the UK’s No 1 venue for shows, exhibitions, meetings and events.

Following the event, I thought I’d note something worth considering if you’re thinking about running your own Innovation stimulus session. Five points from the organisers’ point of view, five from my perspective when I’m facilitating these sorts of sessions.

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A Simple Guide to Staying Safe Online

This is a document I abridged from a presentation I put  together for an elderly adult group on staying safe online.

It doesn’t get across the feel of the session, which was very interactive and relaxed, but it hopefully provides a few pointers about staying safe online.

Any comments welcome, and feel free to contact me if it’s something you or your group would like to know more about.


a simple guide to staying safe online

Talking to the MD About Digital

A couple of weeks ago I was asked to run a session with a company as they started to work on a new B2B Digital Strategy (see end of article for more on this) to complement their existing and semi-mature B2C offering. They operate in a number of countries and have a staff of approximately 400, most based in the UK.

The session was a good one; lively, enthusiastic, with some good points to move forward on.

Following the session, I spoke with the Managing Director who had originally approached me to run the workshop. She had introduced me to the group but had been unable to attend the session.

Candidly, she spoke to me about her feelings to Digital. She recognised it as key to future plans and said she believed she had a team in place who were well equipped to meet the challenges and opportunities (having just come out of the session, I agreed). She didn’t question the importance of the role digital will play within the company but, she admitted, she didn’t personally ‘understand it’.

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