What Teaching Teens Business Taught Me…

This is an article I wrote recently on Linked In.

I was recently asked to teach a couple of classes on Management and Digital/ Marketing to non-native English Language students aged 16-19. I was working on a long-term project which allowed for a couple of weeks break over the summer period so I agreed.

It’s been around 25 years since I taught teenagers formally and a lot has changed in that time – both in terms of the subject, the equipment and resources available – I was curious to see if the students had changed in terms of their attitude or approach, because for good and bad, 25 years has changed me a lot. The training and workshops I have run throughout my professional life have been geared to in-work professionals of varying experience and seniority but I wanted to be as non-patronising with the students as I was with their older counterparts: I hope I succeeded in doing that, and hope this article follows that intention.

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What’s in a Guarantee?

While in London this weekend I spotted BT’s new campaign posters…a lot.

The headline is ‘New Stay Fast Guarantee £20 back if your broadband speed isn’t as promised

BT's Stay fast Guarantee Billboard
BT’s Stay fast Guarantee Billboard

It’s a pretty bold offer and, as someone who has changed provider a few times over the year, one that would stand out to me.

What wouldn’t stand out so much are the small print terms and conditions on those billboard adverts:

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The Competitive Profile Matrix: A Favourite Model

Last week, while running a project kick-off session with a client I used the competitive profile matrix model. I don’t know how many times I’ve used it over the years and I couldn’t estimate how many different scenarios I’ve applied it to – I do know I used it when trying to decide between four options for the first house I bought some twenty-five years ago…

Part of its beauty, for me, is in the simplicity of it and the way it allows you to cut through all the fringe issues to get to what really matters.

There are four basic elements which make up the Competitive Profile Matrix:

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10 Steps to Running an Innovation Stimulus Session

NEC Presentation 1.JPG

Last week I ran an Innovation Stimulus session for over 50 members of the National Exhibition Centre and Ticket Factory Marketing staff at their team away day.  For those not aware NEC Birmingham is the UK’s No 1 venue for shows, exhibitions, meetings and events.

Following the event, I thought I’d note something worth considering if you’re thinking about running your own Innovation stimulus session. Five points from the organisers’ point of view, five from my perspective when I’m facilitating these sorts of sessions.

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A Simple Guide to Staying Safe Online

This is a document I abridged from a presentation I put  together for an elderly adult group on staying safe online.

It doesn’t get across the feel of the session, which was very interactive and relaxed, but it hopefully provides a few pointers about staying safe online.

Any comments welcome, and feel free to contact me if it’s something you or your group would like to know more about.


 

a simple guide to staying safe online