What’s in a Guarantee?

While in London this weekend I spotted BT’s new campaign posters…a lot.

The headline is ‘New Stay Fast Guarantee £20 back if your broadband speed isn’t as promised

BT's Stay fast Guarantee Billboard
BT’s Stay fast Guarantee Billboard

It’s a pretty bold offer and, as someone who has changed provider a few times over the year, one that would stand out to me.

What wouldn’t stand out so much are the small print terms and conditions on those billboard adverts:

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