What’s in a Guarantee?

While in London this weekend I spotted BT’s new campaign posters…a lot.

The headline is ‘New Stay Fast Guarantee £20 back if your broadband speed isn’t as promised

BT's Stay fast Guarantee Billboard
BT’s Stay fast Guarantee Billboard

It’s a pretty bold offer and, as someone who has changed provider a few times over the year, one that would stand out to me.

What wouldn’t stand out so much are the small print terms and conditions on those billboard adverts:

Continue reading “What’s in a Guarantee?”

The Competitive Profile Matrix: A Favourite Model

Last week, while running a project kick-off session with a client I used the competitive profile matrix model. I don’t know how many times I’ve used it over the years and I couldn’t estimate how many different scenarios I’ve applied it to – I do know I used it when trying to decide between four options for the first house I bought some twenty-five years ago…

Part of its beauty, for me, is in the simplicity of it and the way it allows you to cut through all the fringe issues to get to what really matters.

There are four basic elements which make up the Competitive Profile Matrix:

Continue reading “The Competitive Profile Matrix: A Favourite Model”

10 Steps to Running an Innovation Stimulus Session

NEC Presentation 1.JPG

Last week I ran an Innovation Stimulus session for over 50 members of the National Exhibition Centre and Ticket Factory Marketing staff at their team away day.  For those not aware NEC Birmingham is the UK’s No 1 venue for shows, exhibitions, meetings and events.

Following the event, I thought I’d note something worth considering if you’re thinking about running your own Innovation stimulus session. Five points from the organisers’ point of view, five from my perspective when I’m facilitating these sorts of sessions.

Continue reading “10 Steps to Running an Innovation Stimulus Session”